I am a London based social media editor and art writer with a five-year portfolio of art content across digital media, social media, and branded content.
I have worked at Dazed Media for over two years. I'm currently Social Media Editor of Dazed's forerunning video platform NOWNESS, managing the upkeep and distribution of films and cultural content across Instagram, Facebook, Twitter, and more. My role is divided between strategy, creation, collaboration, and data analysis to ensure the increasing growth of the NOWNESS platforms and their reach and engagement.
I'm also an art writer for publications like Dazed, Re-edition/Replica, and AnOther and a freelance commercial art writer for brands like SHOWstudio, G-Star, Ballantine’s, Sonia Rykiel, Huawei, Ace&Tate and Beats By Dre.
I specialise in social media strategies that drive brands forward. I employ a 360° content approach beginning with data analysis, through to production, working with global talent, expertise in content distribution across multiple platforms with different audiences, and ending again with data analysis to inform future decision making. I can do anything in the digital sphere that marries creativity with social media.
My passion is communicating a brand’s essence through the wonder of creativity and I consider this one of the most powerful forms of communication in the world. Whether its an investigative art feature that represents the niche power of Dazed, or a social media content strategy that taps into the interests of different social media audiences through the lens of art, my primary mission is to engage and drive a brand forward while making art accessible.